SEO copywriting: Searchwritten

Learn from the master: Marshall Simmonds, of Define Search Strategies and Chief Strategist for the New York Times and Answers.com, explains why online publishers should:

1. link out (instead of hoarding pagerank)
2. link internally (like Wikipedia does)
3. build strong topic pages, and keep them updated
4. have resources ready (both technological and editorial) to pull this off. Probably only big sites can do this.

I’ve been propagating this strategy for a while but haven’t had much success with it because i couldn’t reference cases where it worked out great. Now, i do: I can simply point to the New York Times site, Answers.com, and this video :)