Introduction to siloing

Fernando of attractionmarketingformula gives an easy understandable introduction to site structures. He states that this process will make a HUGE difference in search engine rankings. I think he is a bit too enthusiastic about it, but his explanation of the principles is crystal clear.

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Three ways of site structuring

This is a nice presentation by Rand Fishkin. He starts by pointing out a couple of criteria of good (SEO) information architecture:

1. have as few clicks to the content as possible;
2. create descriptive, valuable category pages;
3. let flow of link juice get through to detail content;
4. create a usable, easy to understand architecture.

After that, he looks at three very common types of architecture. Spoiler: The best is a thematic hierarchical one.

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The first criterium, have as few clicks as possible, is best described in a youMOZ post by David Mihm.

Hierarchical site structure

David Ogden explains how you should setup a hierarchical site structure and why this kind of architecture is preferred by search engines.

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Broad theme site structure

This one is a follow-up by David Ogden, where he explains how really specific long tail detail pages can help you rank better for overall general terms. He also says a thing or two about siloing.

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Aaron Wall about site-structure

Creating a good internal site structure. Aaron Wall talks about a variety of subjects and gets quite practical by showing screencasts of real life examples. Things he talks about are: duplicate content, flat vs deep hierarchy and types of categories.

Direktlink zum Video auf Youtube

Michael Gray – Graywolf about siloing WordPress

This one is a really clear explanation of how WORDPRESS blogs actually create duplicate content problems. Primary tip: always try to keep posts in ONE category. Other categories are nice for humans, but NOT for ‘mr Googlebot’.

Direktlink zum Video auf Youtube

More advanced stuff (not video)

Some really advanced stuff regarding information architecture in general can be found at smart-it consulting and an advanced WordPress SEO masterclass is found at Andy Beard’s site. You can also check out Joost’s article about Wordpress site structuring and this massive post about SEO information architecture.

SEO copywriting: Searchwritten - A Study in Content SEO