Watch how the pros do it. All of us get examples of it every single day. No, I’m not talking about Adsense adverts (though they are good too!), but spam. They’re sitting right there in your spambox… We know this already. But where do THEY get their inspiration?

This morning one spam mail passed the spamfilter and incited me to click. I usually don’t do that, but this one grabbed my attention. I’ll just show it first:

Ofcourse I only saw the headline first: ‘Naked mman superglued to exercise bike during heist‘. It sounded like a hilarious headline (I receive a number of newsletters every morning) and I clicked… Shit! Spam! LOL

I immediately remembered one of the greatest headlines of all time (new York Post, 1982): ‘Headless body in topless bar’.

Spammers learn from the best also :)

SEO copywriting: Searchwritten - A Study in Content SEO