SEO copywriting: Searchwritten

To hell with the whole blackhat-whitehat thing

So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry. But the topic of discussion itself is wrong, because it’s too crude. When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat [...]

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