seo theory archive
To hell with the whole blackhat-whitehat thing
So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry. But the topic of discussion itself is wrong, because it’s too crude. When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat [...]
Continue reading...Garbage in, garbage out: the psychology of good SEO
31. May 2008
One of the most important guidelines for successful selling and marketing is ‘garbage in, garbage out’. Well, actually, originally it has nothing to do with marketing, but with computer science: ‘computers don’t make mistakes, humans do’. But ‘The term can be used in any field in which it is difficult to create a good result when [...]
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18. June 2008
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