seo copywriting archive on SEO copywriting: Searchwritten

Do the content shuffle!

9. August 2008

How to write 20 medium optimized texts in less than 8 hours. Last week I had the assignment to quickly write about 20 pages of text for a website in a *very* competitive market (travel). There was no real budget to hire copywriters and there was a tight deadline. I managed to do it in just [...]

A temporary change of leadership

2. July 2008

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Just a small post letting you know that in the following two weeks this website will be maintained by my colleague Erik-Jan Bulthuis. He promised to update it with a post he’s been working on, so it’s things as usual :) p.s.: I’ll be in Barcelona with my girlfriend, seeing some touristic things and visiting our [...]

Press Release SEO: an interview with Rutger Betlem (sprout.nl)

24. June 2008

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The internet offers a plethora of information about Press Release SEO, but it suffers from an inherent lack of information: It’s all written by SEOs, for SEOs. But what about the editors that receive hundreds of press releases on a daily basis? I compiled a list of questions and asked several editors of major news websites and traditional [...]

Title-tags for dummies? How to explain basic SEO concepts to your clients and prospects

8. June 2008

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An integral part of being an SEO consultant is knowing how to explain, or even sell, your work to clients and prospects. This article provides a complete example of how to explain the basic concept of 'writing title-tags' to beginners.

Press release SEO: Jeroen Mirck

21. May 2008

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An interview with Jeroen Mirck, editor in chief of Emerce.nl, about Press Release SEO.

Web writing: less is more? Or maybe not

10. May 2008

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According to a recent publication by Jakob Nielsen, it is better to not use many words in a web text: less is more. However, another study by the Poynter group reveals that web content (in online newspapers) is read way, way better! How can we explain this difference? And: what should SEOs learn from it?

Content SEO vs SEO copywriting

21. February 2008

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So last week I started this website and wrote two lengthy articles. In them, I stated the topic of this website and said a thing or two about the things you can expect here. Fortunately, I have some friends who also know *quite* a bit about SEO and blogging. They gave me great feedback about it: [...]

Is there more to content SEO than inserting keywords?

16. February 2008

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There is more to content SEO than simply doing keyword research and adding them to a text. Some examples. p.s.: if you disagree, you deny this website :p