newspaper seo archive on SEO copywriting: Searchwritten

Newspaper SEO has its own specific SEO needs and wants. Because I like doing optimization for publishers’ websites, I’ll dive into this subject. With ‘newspapers’ I also mean magazines and large group blogs.

Topic pages: big site SEO

30. January 2010

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Learn from the master: Marshall Simmonds, of Define Search Strategies and Chief Strategist for the New York Times and Answers.com, explains why online publishers should: link out (instead of hoarding pagerank) link internally (like Wikipedia does) build strong topic pages, and keep them updated have resources ready (both technological and editorial) to pull this off. Probably only big sites [...]

Explain SEO copywriting to beautiful women in less than 5 minutes

15. September 2009

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I’m not kidding. You can explain basic SEO copywriting rules in less than 5 minutes, if you connect with knowledge that is already present. I work for a big publisher. My colleagues are typically young, smart, woman, and yes, beautiful. They are very good at what they do, but have no (or little) technical background. That’s [...]

Newspaper SEO: content issues

27. February 2008

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My colleague Joost wrote an excellent piece about newspaper SEO last week. I absolutely digg it, but did feel the urge to write a follow-up. This article is about some of the challenges newspapers face when trying to optimize their website’s content for search engines. It’s not a negative piece, because I do have some [...]