SEO copywriting: Searchwritten

Author Archives | monchito

monchito - who has written 25 posts on SEO copywriting: Searchwritten.

Web developer since 2001, SEO consultant since 2006. You can visit my LinkedIn account to learn more: ramoneijkemans.p.s.; I also run a Dutch blog about SEO and webdesign in general.

Journalists show spammers how to write

Tuesday, September 9, 2008

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What you can learn from email spam. They're all about improving Click Through Rates, so down them all and learn!

Title-tags and meta-description testing tool

Sunday, September 7, 2008

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Over at seomofo.com I found a nice little tool. It helps you visualize the way your meta-title, snippet, and Url are displayed in Google:

Meta-description writing for SEO

Friday, September 5, 2008

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You’ve probably heard it before: writing meta-descriptions is an integral part of search engine optimization. My take on it is that the meta-description provides an important – and FREE – possibility for you to advertise your website in Google, Yahoo, MSN, Ask, etc. This article provides a thorough explanation of what metadescriptions are, why and when [...]

Do the content shuffle!

Saturday, August 9, 2008

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How to write 20 medium optimized texts in less than 8 hours. Last week I had the assignment to quickly write about 20 pages of text for a website in a *very* competitive market (travel). There was no real budget to hire copywriters and there was a tight deadline. I managed to do it in just [...]

A temporary change of leadership

Wednesday, July 2, 2008

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Just a small post letting you know that in the following two weeks this website will be maintained by my colleague Erik-Jan Bulthuis. He promised to update it with a post he’s been working on, so it’s things as usual :) p.s.: I’ll be in Barcelona with my girlfriend, seeing some touristic things and visiting our [...]

Press Release SEO: an interview with Rutger Betlem (sprout.nl)

Tuesday, June 24, 2008

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The internet offers a plethora of information about Press Release SEO, but it suffers from an inherent lack of information: It’s all written by SEOs, for SEOs. But what about the editors that receive hundreds of press releases on a daily basis? I compiled a list of questions and asked several editors of major news websites and traditional [...]

To hell with the whole blackhat-whitehat thing

Wednesday, June 18, 2008

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So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry. But the topic of discussion itself is wrong, because it’s too crude. When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat [...]

Who needs nofollows anyway

Monday, June 9, 2008

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I just stopped using nofollows in the site structure of searchwritten.com. It’s not that I think nofollows are useless or that I’m afraid that Google will one day see it as ‘over optimization’. But as an SEO who has full control over my own website, I shouldn’t really need artificial techniques like nofollowing. Instead, I should [...]