Archive | June, 2008
Press Release SEO: an interview with Rutger Betlem (sprout.nl)
The internet offers a plethora of information about Press Release SEO, but it suffers from an inherent lack of information: It’s all written by SEOs, for SEOs. But what about the editors that receive hundreds of press releases on a daily basis? I compiled a list of questions and asked several editors of major news websites and traditional [...]
Continue reading...To hell with the whole blackhat-whitehat thing
18. June 2008
So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry. But the topic of discussion itself is wrong, because it’s too crude. When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat [...]
Continue reading...Who needs nofollows anyway
9. June 2008
I just stopped using nofollows in the site structure of searchwritten.com. It’s not that I think nofollows are useless or that I’m afraid that Google will one day see it as ‘over optimization’. But as an SEO who has full control over my own website, I shouldn’t really need artificial techniques like nofollowing. Instead, I should [...]
Continue reading...Title-tags for dummies? How to explain basic SEO concepts to your clients and prospects
8. June 2008
An integral part of being an SEO consultant is knowing how to explain, or even sell, your work to clients and prospects. This article provides a complete example of how to explain the basic concept of 'writing title-tags' to beginners.
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24. June 2008
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