So you’ve advised your client to implement user generated content into their website, because it helps increasing their rankings, and sales. Good
You also told them that it is a good idea to do so, because:
- it generates a lot of relevant content;
- people use the same words to describe something as they would when they search for it;
- these people are looking closely at your products and site, and talk about it … publicly. If they like it, you have fans. Everybody knows how important fans are;
- and a couple of reasons more I forgot to mention.
Your client is excited: ‘yes, I want user generated content for my site. Gimme gimme gimme!’ Now it’s up to YOU to actually make it work… What can you tell them?
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Sat, Jan 31, 2009
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