SEO copywriting: Searchwritten

Where to start when writing good content that attracts links naturally?

Wiep has a good idea, and i like it. In fact i like it so much that i’m not going to repeat it here and advise you to visit his article right now!

Learn from the master: Marshall Simmonds, of Define Search Strategies and Chief Strategist for the New York Times and Answers.com, explains why online publishers should:

1. link out (instead of hoarding pagerank)
2. link internally (like Wikipedia does)
3. build strong topic pages, and keep them updated
4. have resources ready (both technological and editorial) to pull this off. Probably only big sites can do this.

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I’m not kidding. You can explain basic SEO copywriting rules in less than 5 minutes, if you connect with knowledge that is already present.

I work for a big publisher. My colleagues are typically young, smart, woman, and yes, beautiful. They are very good at what they do, but have no (or little) technical background. That’s all right, but of course I have to get the message across. I won’t reach that by showing off my knowledge of HTML.

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It’s probably a strange professional habit, but I look at SERPs the way Cypher looks at the Matrix: ‘All I see now is blonde, brunette, redhead…’ So every time I see something that is.. well, kinda strange, I take screenshots. I found a nice one just now. (more…)

Wow! This is my first personal post on searchwritten :) Just a short note to let you guys know that as of january 1, 2009, I’ll be working at Ilse media as inhouse SEO specialist. So yes, I’m leaving the fabulous crew of Onetomarket, where I’ve learned a LOT. But it was time for something new and different for me… (more…)

Last week I was pinged by Peter van der Graaf [blog] about a funny video he made together with Mathieu Burgerhout [blog]. What they basically did was alter the discohit ‘D.I.S.C.O.’ (I have no idea who made it originally, but I know the tune). (more…)