So the last two weeks the discussion about blackhat versus whitehat SEO erupted again. Good. It’s a relevant discussion, and I always enjoy following it, because we’re actually discussing the fundamentals of our industry.
But the topic of discussion itself is wrong, because it’s too crude.
When I see quotes like ‘blackhat SEO is not SEO’, ‘whitehat is not advanced SEO’, ‘blackhat is pure evil’ or similar, it always seems just … so … A Long Time Ago, In A Galaxy Far, Far Away…. Good against evil, white against black, results against morality, left vs right… But get real! These are simple stories. Fairytales. Way too simplistic for real-life. (more…)
Sat, Aug 9, 2008
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